Two posts, taken apart.
Both from the Scoops N' Smoothies account. The brief behind each one, what got made, and the choices that shaped it.
2 posts
shown start to finish, not just the finished graphic
The flavor count post.
10 flavors, 13 toppings
The shop kept getting the same question in comments and at the counter: what flavors are in right now. This post exists to answer it in one screen, so nobody has to ask again.
Counts set in the heaviest type on the page, readable at feed size without opening the post.
One scoop shot instead of a grid, so the eye lands somewhere before it starts reading.
Address and hours along the bottom, because the next question is always where.
The P.B Lover launch.
P.B Lover smoothie bowl
A new bowl going on the menu. The job was to let the toppings do the selling before anyone reads a caption, since most people scroll past the text.
Ingredients circled and labelled on the bowl itself, so the build is obvious at a glance.
Product shot fills the frame, with no background styling competing with it.
Name carried in both the graphic and the caption, so a screenshot still says what it is.
How a post like these gets made.
Brief
Start with the question
Every post answers something the shop is already being asked, in comments, in messages, or at the counter. No post goes up just to fill a slot.
Idea
One idea per post
If it takes two sentences to explain, it becomes two posts. The single idea is the part that survives a fast scroll.
Build
Made for a phone, not a desktop
Type sized to read at arm's length in the feed. Product shot first, words second, shop details where people look for them.
After
Check what it did
Reach, saves, and shares logged in the week after, with a short note on whether the format is worth running again.
The kind of shop this is for.
Small food and drink counters. A short menu, a regular crowd, and an account that has to turn a scroll into a walk in.
Want this kind of breakdown for your shop?
Send over the account and the first reply comes back with one concrete idea, not a sales pitch.