The work, and the thinking behind it.
Client posts, campus event promo, and reporting samples. Newest first.
Flavor count announcement
Customers kept asking what flavors were in. One post answered it: the counts in heavy type, one scoop shot, shop details at the bottom so nobody has to hunt for the address.
P.B Lover bowl launch
Launch post for a new bowl. Granola and honey pulled into circles so the ingredients do the selling, with the name set large enough to read as a thumbnail.
Student org fall mixer
Flyer, story countdown, and two reminder posts. Sign ups came in ahead of the previous term's event.
Smoothie build reel series
Short reels, each one bowl built start to finish. Saves went up because people used them as an order guide.
Weekly report, one page
Reach, saves, profile visits, and promo code redemptions on one page, with a two line recommendation at the top. The owner reads the top and stops there if they want to.